MUKWIMA CHILALA
SUNZAMBIAN
BETWAY Zambia has rewarded customers with over K100,000 in prizes across various promotions including the Betway For the Fans promotion (K30,000), the Champions of Africa promotion (valued at K50,000) and the December Wish List promotion – which was one of the company’s biggest campaigns to date, and rewarded 19 customers with prizes valued at over K30,000.
The betting giant has, over the past three years, been a leading sports betting brand in Zambia, a factor that has contributed immensely to the growth of its portfolio in the country.
The betting landscape in Zambia has sprung to life amid the current upsurge of sports betting globally, with Betway leading the way in a Zambian market that is well regulated by the Betting Control and Licensing Board.
The 2019 gaming and lotteries regulatory policy estimated that the combined size of the gaming and lotteries industry in the Sub-Saharan region was worth over US$37 billion, a confirmation that the sector is a key player to the region’s socio-economic development.
With Zambia being an enormous geographic market, Betway has invested in a robust and easy-to-use online betting platform that allows customers to place bets using their mobile phones, and multiple, safe mobile payment platforms. This development proved immensely beneficial for punters when most public places were shut during the peak of the Covid-19 pandemic.
In its quest to provide a world-class betting experience, Betway Zambia remains committed to changing the face of betting in Zambia, one responsible bet at a time, while transforming lives along the way.
