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Demand for Zambeef products shoots up

BUUMBA CHIMBULU writes                                

THE introduction of macro retail outlets across the country has led to strong growth in consumer demand for Zambeef products.

Zambeef’s head of marketing, retail and corporate affairs Felix Lupindula said the company would continue to improve its countrywide retail network while providing quality products and service to customers.

Mr Lupindula said the macro outlets were growing at a good rate and Zambeef has a lot of support as could be seen from its customer movement into the outlets.

“These are a modern marketplace which reaches across the low, medium and high earners; they are more available, have more parking, are spacious and we have more staff and tills so service levels have improved, and this is giving us the impetus and the strides that we need to move retail to the next level,” he said.

Mr Lupindula said his company was aware that more employment was created when the local industries were promoted.

He said there was a link between the company’s farming, cold chain food production and retail divisions.

Zambeef, he said, employed over 7,500 employees who were trained to be professional in dealing with customers.

“My job is actually a full house. It involves a lot, from ensuring that the retail network, which is the engine room of this company, is in order and that our customers are looked after and get the products that they require, to managing stakeholder perceptions of the company,

“Technology, the demands of industry and changing trends require that one is continually trained or you cannot deliver, despite a company having what we call the core competencies, without updating the skills of your staff or oneself. It’s very, very important that technology and education move together,” he said.

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